VGood brings to life a dream of making healthier options more delicious & accessible to more people.

As a busy working mum, VGood Founder Sally experienced first hand the challenges faced by parents each morning of sending kids to school with healthy, delicious and simple lunches that are suitable for nut-free environments. She set out on a mission to solve this problem with a nut-free peanut butter alternative without compromise on taste. After a long product development journey, her fourth baby, Pea-NOT Butter, was born.

Family

• Inclusivity

• Love of food

• Accessibility

• Versatility

• Inspiring others

• Family • Inclusivity • Love of food • Accessibility • Versatility • Inspiring others •

It’s a family affair…

Daisy and Chloe helping out at in-store demos.

Unafraid of sticky fingers, Finn is our number 1 Pea-NOT jar licker.

Behind the scenes Sally’s mum Jenny makes it all possible helping out with kids and as our demo expert.

One of the motivations for Sally in starting her own business was to be a great role model for her kids, demonstrating that believing in and then following a dream with passion is certainly possible calling on plenty of resilence and hard work. Her family are her biggest supporters helping out right from the outset as critical taste testers, to every day recipe testing, in-store demonstrations, trade events and provding on-going sideline encouragment and support.